Denver, CO – Sensi Media Group announced today that Tae Darnell has been appointed President and General Counsel of the growing pro-cannabis lifestyle media company. Previously, Darnell had served in roles including CEO, Vice President of Business Development, and General Counsel for Surna, Inc., a company he co-founded and helped grow into one of the top revenue earners in the public sector for cannabis companies.
Darnell, one of Colorado’s first full-time Cannabis lawyers, brings a wealth of experience to Sensi Media Group. Prior to co-founding Surna, Darnell co-founded the Cannabis Law Center, a firm that played a pivotal role in Colorado’s rise to creating the world’s first fully regulated system for cannabis. The Cannabis Law Center represented over 500 true leaders of the industry, including dispensaries, cultivation premises, and infused-product manufacturing companies.
Darnell also has extensive executive-level experience and comprehensive expertise in the sports and entertainment industries. Darnell has worked or partnered in business with Grammy winners, Emmy winners, Indie winners, and NFL and NBA athletes. He was a licensed NFL Agent and also once headed one of the largest independent record labels in the country, releasing over 65 recording projects in a six-year period, winning 14 Album of the Year awards, and securing nomination for over 40. He has facilitated licensing for film and television to companies including: ABC, CBS, PBS, TNT, Time/Life, Hallmark Entertainment, and MTV, and created successful relationships for retailers such as Barnes & Noble, Borders, Tower Records, Virgin Megastores, Walmart, Whole Foods, Discovery Channel Stores, and many more.
Ron Kolb, founder and CEO of Sensi Media Group, said: “I helped grow my last media company to hundreds of markets in four years. We did that by building a dynamic team. Sensi couldn’t be more excited about the addition of Tae Darnell as President. Tae is a business builder and leader with the right skill set to help Sensi with our mission. He will have the opportunity as president to work within every department at Sensi Media Group, assuring the team has what we need to be our best.”
Of his new role at Sensi Media Group, Darnell said: “When I look at Sensi Media Group, I see the same type of opportunity I saw at Surna. Sensi is built around a team of dynamic individuals who have already had incredible success in the media business. Here, we don’t need to reinvent the wheel, we need to plug in the same principles and apply them to a new industry where the opportunity is ripe. My background fits in very nicely with Sensi’s mission to be a true lifestyle and media brand. I’m excited to help lead a company that I have little doubt will become the number one media brand in the cannabis industry very quickly.”