Fire cannot take away passion.

Enduring Love

Story George Rose

March, 2020

This image of the LOVE sign at Paradise Ridge Winery in Santa Rosa was taken exactly one year before the destructive Tubbs Fire destroyed the place in 2017. Ironically, the metal sign was untouched. The position from where this photo was taken is now the site of the entirely rebuilt Paradise Ridge Winery, complete with an outdoor patio and deck, which reopened last fall. The photo is the final image in my coffee-table book Vineyard Sonoma County, placing an exclamation point on a seasonal tour of Sonoma County wine country. To purchase a copy of the book, head to

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