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Editor’s Note

After two million people endured blackouts all over California this fall while thousands fled raging fires in Sonoma and Los Angeles, the season of light has a new meaning this year. More than ever, it’s a time to let go of consumer obligations and focus on the abundance of now. In the words of Pa […]

Story Nora Mounce

December, 2019

After two million people endured blackouts all over California this fall while thousands fled raging fires in Sonoma and Los Angeles, the season of light has a new meaning this year. More than ever, it’s a time to let go of consumer obligations and focus on the abundance of now. In the words of Pa Bailey from It’s a Wonderful Life, “All you can take with you is that which you’ve given away.”

While it’s easy to post an inspirational quote on Facebook, shirking consumerism is quite challenging in practice. In our globalized world, we are constantly exposed to a vast and bottomless marketplace. Come the holidays, companies are armed with unprecedented levels of data about our families, dreams, and weaknesses. While I’ll still be wrapping up a few consumable goodies this season (with upcycled paper!), I’m joining a growing majority in supporting local, sustainable businesses that craft small pleasures to spark joy. 

Beyond shopping local, here are a few out-of-the-box ideas for experiential giving: 

• Give the gift of self-care: Put a date on the calendar in January and invite friends over for a self-care night. Gather tea, mani-pedi supplies, and face masks—and actually make good on the promise to “see each other more.” 

• Give the gift of childcare: The United States offers parents some of the paltriest childcare options in the world. Donating a few hours of childcare for a special night out or hosting monthly playdates is an unforgettable gift.  

• Give the gift of good health: While the rec marketplace offers a wide variety of medicinal products, there’s nothing more rewarding than DIY gifts. Not a gardener? Shop at your licensed dispensary for cannabis-infused oils and tinctures to elevate your favorite recipes and homemade treats.  

• Go for a hike: Taking an excursion into nature is one of my favorite holiday traditions. Give friends or family a “coupon” to cash in a hike—and quality time—with you in 2020.

From our family to yours, happy holidays!

Nora Mounce

nora.mounce@sensimag.com

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