The Lion's Den
Jun 26, 2019 01:37PM
● By Dawn Garcia
There’s a remarkable new world that seems to ooze all around us, barricaded in political chaos, societal strangleholds, and the many woes and whoas that that encompasses. There is an uncertainty of love and loyalty and a strange pop culture on social media that masks itself in what we all now refer to as the highlight reel.
It can feel like a cloud of anxiety and fabricated narcissism, but really, it’s merely a mirror and an antidotal questioning of everything. Whether it’s wrapping our head around ever-changing policies, political fury, vacant promises of a united nation, or trying to understand the ins and outs of cannabis, our hands and minds are full.
Yes, that age-old notion of hippies and societal humbuggers sitting around singing Kumbaya is the essence of what we need. The days of protests, raising our collective voices, and wondering what the hell we’re all doing is sounding louder than any other point in my lifetime and I’m damn proud to be boots on the ground. Whether I volunteer in a fight for equality, ask questions about our incredibly flawed medical system, or talk to dozens and dozens of strangers about their thoughts on the fight between Big Pharm and naturalists opiates and cannabis my eyes are open.
When I took on this role as managing editor, I had no idea how complex the industry had become. I was unfamiliar with the regulations, the financial hardships, the jaded criminal justice system, and the cannabis entrepreneurs who have to run business with employees all listed as independent contractors because economics haven’t caught up. I didn’t understand the difference between seed and flower, oils and edibles, head high and body high.
Weed became complicated. Sometimes, I feel like I need some sort of cannabis PhD. And while I miss the old days of smoking joints that didn’t make me think too hard, I respect the journey the magical plant has taken over the decades. So much of the complexity and confusion surrounding cannabis stems from messaging. Brands still label themselves with tired views of weed, from reggae music fests and hacky sack to beanie-wearing, environment-loving potheads when we know there is so much more to it than that. Those days don’t represent the modern world.
The truth or at least my version of it is that cannabis messaging and cannabis accessibility shouldn’t be so conflicting. It’s not supposed to feel like rocket science (though in fairness, it could be used as rocket fuel). In my own journey since I started delving into the wonders of the plant, I have learned more than I ever imagined. The things I’ve learned including the ways this plant can offer quality of life I have learned by seeking out truth.
There are so many uses for cannabis. It would be wonderful if brands and growers could make it easier for the general public to understand. For instance, most people don’t know cannabis is being used to treat athletes the heavy hitters, the ring wearers, the big-fancy trophy toting ones. As a topical and an ingestible, it sends a destress message to the muscles and joints that have been drowning in far stronger and more addictive pain killers.
Cannabis deserves to be taken seriously not merely as a fun plant that enhances our euphoria, but as a genuine plant that improves health and mental well-being and gives our bodies the balance they long for.
The opportunity to gain a more comprehensive cannabis education is priceless. Part of that education has also led me to the realization that, while amazing, cannabis is more expensive than a top-shelf bourbon. That’s another issue. While you can purchase flowers and pre-rolls for a reasonable price, topicals, drops, and other beneficial variations of the herb are costly.
Wouldn’t it be lovely if healing could be affordable? Cannabis brand messaging could be more coherent, on point, and representative of modern times? And how incredible would it be if the addictions of our nation and far too many other nations to opioids were rendered nonexistent in the wake of cannabis accessibility? Sure, maybe I’m asking for something that’s going to take decades to happen, but that doesn’t make it any less necessary.
In a world suffocating in uncertainty, chaos, and displacement, sometimes it feels like we’ve been tossed into the lion’s den. It can be overwhelming, but perhaps cannabis is the call to betterment and the sense of community we’ve been longing for. So, instead of getting swallowed whole by the placated social media highlight reel or allowing that anxiety to fuel you, try exploring a little dose of nature. If nothing else, perhaps you’ll find this food for thought to be a small glimpse into a better existence.
Here’s to the kumbayaers, the rabble-rouser, and the curious dwellers.