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Sensi Magazine

Cannabis App MassRoots Nearing 1M Users

Nov 17, 2015 01:23PM ● By Stephanie Wilson
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While the legalization of cannabis on both the medical and recreational sides continues to gain momentum and spread from state to state, nation to nation around the globe, the stigma surrounding the use of the wonder plant remains, thanks in large part to the "D.A.R.E. to keep kids off drugs" days. Think about your own social networks: how many of your friends and followers openly post about their consumption of alcohol and caffeine but would never dream of publicly sharing anything related to cannabis in any form? I know my own news feeds—before I joined the team here at Sensi—were starkly free of any cannabis mention. 

Isaac Dietrich, founder of MassRoots, noticed the same thing in his news feeds. And like any good entrepreneur, he saw an opportunity. In his case, the idea to create a cannabis-focused social media app came to him while he was smoking a joint with a friend, according to an interview with The Guardian published this weekend. 

Dietrich explains his reasoning to The Guardian's Nicky Woolf:
“Almost no one posted about it on Facebook, Instagram or Twitter, because that’s where their families, bosses and coworkers are connected to them,” he said. “I wouldn’t want my grandmother to see a picture of me taking a bong rip every time she logs into Facebook.”

So he created a safe space for cannabis consumers to come out of the closet. It's an idea that caught on, thanks in large part to MassRoot's very well-designed interface and app. The company, which is traded publicly, has more than doubled its user base over the past six months, with some 625,000 active members. That growing number is expected to hit 1 million by the end of this calendar year. 

The purpose of the app, according to the MassRoot's website, is to allow cannabis consumers to connect with each other, share smoking stories, and stay updated about their local dispensaries. It's a simple mission statement that has garnered some 170 million interactions and the attention of 1,000 businesses—all united around one common purpose: cannabis. 

The app has attracted its fair share of press as well, with reviews and mentions in everything from Forbes and CNN to Fortune and the BBC. But I'm particularly fond of the piece in The Guardian, which focuses a lot on Dietrich himself. Turns out his background is in political campaigns, and while the app is focused on connecting users with dispensaries in states where cannabis is already legal, in states still experiencing prohibition, the app is focused on "connecting activists with campaign resources," according to the article. 

You can read the whole piece in The Guardian 
here, and if you aren't already a MassRoots user, download it now to sign up.