Musings on love have never been straightforward.

What if we flip the script and task the public with making more loving choices and living by a transparent set of values that prioritize community, resilience, eco-conscious living, and yes, L-O-V-E?

Story emwebadmin

February, 2020

From the beginning, Adam and Eve botched things royally (so the story goes), and the fallout of feelings have continued to vex mankind ever since. We sympathize—really, we do. But whether 2020 has you singing “Love stinks!” or signing your name with x’s and o’s, February gets more interesting when we imagine love beyond the romantic foibles.

The first decade of the 21st century ushered in a new culture of love-meets-capitalism, smacking lovey-dovey expressions across the commodified marketplace. From breakfast cereal to bamboo undies, industrial products promise to be “Made with Love” and marketing execs spread heart-forward messaging at every opportunity. While a Valentine’s Day grinch might be skeptical, “heart-forward” business practices are gaining market value in the climate-crisis era. What do these claims actually mean in practice?

Staying in tune with the source and footprint of the thousands of consumer goods we use daily is a grueling task. Is it local? Sustainable? Certified organic? After operating for decades in the shadows of regulation, the cannabis industry has been shot straight into the green heart of consumer culture wars. No decision should be taken lightly as the world watches to see if cannabis can meet higher standards in sustainable business.

As we move forward in the climate-crisis era, are we asking too much for love to be packaged and delivered with a kiss with every purchase? What if we flip the script and task the public with making more loving choices and living by a transparent set of values that prioritize community resilience, eco-conscious living, and yes, L-O-V-E? Warning: This may not involve chocolate or flowers.

This February, we take a deep dive into our region’s history, learning how industry leaders are keeping the Emerald Triangle legacy alive. Looking for love in your business or home life? Think outside the heart-shaped box and reconsider roommates, a life coach, and the uplifting power of color therapy. Finally, get inspired to explore the Emerald Triangle’s diorama of rivers and redwoods, regardless of the winter weather.

With love + luck!

Nora Mounce
nora.mounce@sensimag.com

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