The Buzz

Sneakerheads, CBD Villages, and happenings in the desert.

Stories Aaron H. Bible, Leandra Romero, Doug Schnitzspahn and Stephanie Wilson
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Stories
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  • Brian Metzler delves deep into the stories and hype of shoes and brands that have made running cool. Read
  • CBD villages are popping up at local events all around the Valley. Read
  • Harborside founder and cannabis visionary, Steve DeAngelo, who won lifetime achievement honors at the Cannabis Business Awards. Read
  • Hellboy II: The Golden Army, Blade II has wrapped up filming in the Coachella Valley. The mayor of Coachella Read
  • An estimated 640,000 tons of discarded fishing nets and gear clog up the seas. Read
  • A cannabis veteran makes the move away from the Emerald Triangle to Coachella Valley. Read
  • Our editor-in-chief’s hottest hits of the month Read

Calling All Sneakerheads

A new book explores the intrigue of the running shoe.

In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, author Brian Metzler delves deep into the stories and hype of shoes and brands that have made running cool. He examines every facet of the rise and innovation of running shoes through major cultural fads, attempts at injury prevention, and techy experiments done in the name of speed and performance.

Metzler went overseas to factories where shoes are built and into brick-and-mortar shops facing extinction. He interviewed Olympians, ultrarunners, and other celebrities of the sport like Kara Goucher, Scott Jurek, and Deena Kastor. Metzler is a sports journalist who has tested more than 1,500 pairs of running shoes and has raced every distance from 50 yards to 100 miles.


It Takes a Village

CBD villages are popping up at local events all around the Valley. Last month, a gathering of CBD brands made waves at the Live Well Festival in Palm Desert, featuring names like Papa & Barkley, Wyld, Kings Garden, House of Lucidity, and West Coast Cannabis Club. These CBD stations have products to try out and buy as well as free massages to reduce stress and loosen up those muscles.


Making the Cut

In December 2019, we sat down with Harborside founder and cannabis visionary, Steve DeAngelo, who won lifetime achievement honors at the Cannabis Business Awards in Vegas that same month. Now his 4,800-square-foot facility, Harborside, has finally opened its doors in Desert Hot Springs.
“The Valley is growing into a world-class center of both the cannabis industry and cannabis tourism, so it’s an ideal location to introduce the legendary Harborside retail model and in-house brands to a wider population,” DeAngelo says. “We’re also bringing some things that the Valley hasn’t seen yet, like our drive-through and an on-site holistic healing clinic.”


Hollywood in the Desert

Behind the Scenes of Pay Dirt

A new action movie starring Val Kilmer (Tombstone, Top Gun, The Doors) and Luke Goss (Hellboy II: The Golden Army, Blade II) has wrapped up filming in the Coachella Valley. The mayor of Coachella, Steven Hernandez, welcomed the production with open arms, allowing it to recreate one of the most festive celebrations held on the east end of the Valley, Día de los Muertos (Day of the Dead). Hundreds of extras were on hand, decked out in traditional attire to be in the scene with Val Kilmer, who plays a sheriff in the action drama. It was all part of the vision of filmmaker Christian Sesma, who was born and raised in Cathedral City and who has directed more than five feature films here in the Coachella Valley. Locals will see some recognizable places and faces in the film, bringing a little movie magic to the place we call home.


Untangled Cool

An estimated 640,000 tons of discarded fishing nets and gear clog up the seas. Florida brand Costa del Mar found a smart solution to this mess: make its sunglasses for sport anglers and ocean lovers out of some of that plastic. Costa’s Untangle Our Oceans program takes discarded fishing nets, turns them into plastic pellets, and then uses that material to build its frames. The resulting shades, which are available in five styles, is durable and the polarized glass lenses cut glare on the water.
$199–$219 / costadelmar.com


Crystal Clear Future

A cannabis veteran makes the move away from the Emerald Triangle to Coachella Valley.

Even the most experienced herbalists and cultivators are leaving some of California’s largest cannabis-producing regions in hopes of a fresh start in the desert. Crystal Rae is one such veteran. For years, she owned and operated an alternative wellness center in the Emerald Triangle. “I have always enjoyed reading and learning about the prohibited plant,” she says. “The more I learned, the more I became an advocate of all things hemp and the decriminalization of weed. It has been a lifelong thing looking back.”

Throughout her advocacy and the ups and downs of legalization, Rae remained passionate about steam-distilling fresh buds and other healing herbs into healing oils. “I realized the green rush was also creating an herbal renaissance,” she says. “After all these years of prohibition, cannabis had become the poster child of healing plants.”

Rae created a steam-distilled All-in-One First Aid CBD Cream that took top honors at the 2014 Emerald Cup. “I was able to identify terpenes with my nose. There was no lab testing available; the results shocked people on a regular basis,” she says. “It even cleared antibiotic resistant staph infections.”

With newfound inspiration for the way the industry was moving, Rae relocated to the Coachella Valley three years ago to launch her start-up, Feed CBD. The company focuses on skin-care and remedy products made from organic, food-grade, cold-pressed plant oils and essential oils and hydrosols, also referred to as floral waters. Here in the Valley, Rae hopes to spread her passion for steam-distilling while sharing what she’s learned from the world of cannabis.


Sensibilites

By Stephanie Wilson, Editor in Chief

1. Primary Focus
A New Hampshire law requires the Granite State to be the first presidential primary in the nation. This election cycle, that goes down on February 11, after which my home state becomes irrelevant for another four years.

2. Leap of Faith
While the calendar year is 365 days, it takes the Earth 365.24 days to orbit the sun. Every four years, we add an extra day to the month of February because without it, the calendar would be misaligned with the seasons by 25 days after just 100 years.

3. Born This Way
The odds of being a “leapling”—a person born on a leap day—is 1 in 1,461.

4. Right On
On February 29, some places celebrate Bachelor’s Day or Sadie Hawkins Day—both a nod to the old Irish tradition that gave women the right to propose marriage to a man on leap day. If he declined, he was required by law to pay a penalty, often in the form of gloves so she could hide the shame of her bare ring finger.

5. Modern Love
Since we’re not all Irish, but we are all feminists (because we all believe in the equality of the sexes, of course), any of us can propose to whomever our heart desires whenever we want. Except Valentine’s Day. There’s no law prohibiting it but, sweetie, pay-as-you-go forced romance is anything but romantic.

6. PETA Violation
The origins of the canned-love holiday are as cruel as a red rose delivery in February is clichéd. According to NPR, V-day traces back to the ancient Roman festival of Lupercalia, a brutal fete during which naked men sacrificed dogs and goats—and whipped women with the animal hides. Stop, in the name of love.

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