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Choose Your Adventure

Apr 07, 2017 12:56PM, Published by Nancy Whiteman, Categories: Advisory Board



ADVANCES IN EXTRACTION TECHNOLOGY GIVE CANNABIS CONSUMERS MORE OPTIONS THAN EVER BEFORE—AND MORE POWER TO CHOOSE THE REFINED, INDIVIDUALIZED ELEVATED EXPERIENCE THEY DESIRE. AS MARIJUANA-INFUSED EDIBLES AND CANNABIS CONCENTRATES HAVE EVOLVED, SO TOO HAS THE SOPHISTICATED CANNABIS CONSUMER. INSTEAD OF ONLY FOCUSING ON A STRAIN OR PRODUCT’S THC LEVELS, CONSUMERS ARE INCREASINGLY INTRIGUED BY THE NUANCES, ANALYZING TERPENES PROFILES AND CANNABINOID CONTENTS, LEARNING HOW THEY WORK TOGETHER IN THE BODY TO CREATE THE DESIRED EFFECTS.

One of the differences between consuming flower versus infused products is that infused products can be constructed to provide specific cannabinoid and terpene profiles. Smoking a specific strain only delivers its given, fixed profile. Thanks to the recent advances in extraction technology, infused-product manufacturers are in the early stages of utilizing next-generation methods to produce cutting-edge products. This is accomplished through the use of extraction methods such as short path and fractional distillation, which isolate specific cannabinoids and terpenes that are then added back to a vape oil or an edible to engineer specific experiences or address specific medical needs.

Ultimately, this type of “stacking” of cannabinoids and terpenes may provide consumers with the ability to more distinctly choose their desired effect and experience. This is still in the early phases of research, however, and it is still too soon to know which of the thousands of possible combinations yield specific results and experiences in different individuals. Manufacturers and consumers alike are in a period of active experimentation to understand synergies between plant compounds as well as individual differences in reaction to various products.

All of this has the potential to revolutionize how we consume cannabis. The trend towards a more individualized experience is expected to continue to rise with the growth of the industry, and it is this ever-increasing level of sophistication that is driving new product innovation for cannabis companies across the board.


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